Burhill Golf and Leisure (BGL) has reported a significant growth in rounds played for the months of July, August and September, bucking the national downward trend.
Sports Marketing Surveys ‘Rounds Played’ figures for the third quarter of 2019 highlighted a fall in total rounds played nationally as compared with the same period in 2018. But in stark comparison, BGL saw a positive variance as compared with the group’s own 2018 figures, for each individual month, adding up to a cumulative 7.2% growth in all rounds played at its 10 UK golf venues.
This comes off the back of a sustained period of growth for the group which, in August, announced an increase of 25% across all membership categories at its venues since 2015.
In 2019, BGL has bounced back from 2018 with national growth of 4.2% in rounds played, achieving a 10.4% increase to 468,043 total rounds through three-quarters of the year.
BGL operates nine golf clubs around the UK, including Burhill, Redbourne, Wycombe Heights, Ramsdale Park, Abbey Hill, Hoebridge, Aldwickbury Park, The Shropshire, Birchwood Park and Thornbury.
The group’s investment in its golf venues, from building new facilities to funding water sustainability measures, has paid off, while its commitment to developing the game on a local level and bringing new golfers to the sport, especially with regards to women and juniors, is reflected in the 14% growth in rounds played on the group’s short courses year-on-year.
“I am thrilled with the results, which show the hard work and effort that goes into running a successful business from the management level through to everyone at our individual clubs,” commented BGL chief executive Colin Mayes. “We have made it a point of emphasis to continually look to enhance our on-course experience and the figures demonstrate the strong position the group has taken in what have been challenging times for all golf course operators.”