2.00pm 27th September 2019 – New Products – This story was updated on Friday, September 27th, 2019
Titleist’s new TruFeel golf ball, which goes on sale on October 1, is designed to deliver longer distance and excellent control for golfers who prefer a softer compression ball.
Boasting a new core and new aerodynamics for more distance with the driver and in the long game, the new ball features a proprietary cover which provides ultra-soft feel and excellent control on shots into and around the green.
“We know from our extensive player testing that golfers who gravitate toward the softest-feeling golf balls are also clearly focused on performance,” said Michael Mahoney, Vice President, Titleist Golf Ball Marketing. “In this category, we continue to see competitive products that sacrifice distance or short-game spin in order to gain a softer feel.
“TruFeel strikes the perfect balance of extremely soft feel and all-around performance. Our engineers have advanced TruFeel’s low compression technology to add speed and distance in the long game while preserving the feel that golfers tell us they love – and the playability on every shot that makes this ball a Titleist.”
A new sidestamp has been designed to double as an alignment aid, providing golfers the option for easy alignment without having to mark a line on the ball. The design was inspired by the most popular alignment aid available through the My Titleist customiser on Titleist.co.uk since alignment options were offered to consumers in February last year.
TruFeel will be available in white and optic yellow, with a new matte red option coming in January. SRP: £23/€28.